The overall responsibility for the Membership Manager is planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement.
This position has the following key areas; acquisition and renewal/retention program, member newsletter, Optica online store, maintenance of department files and records; and; maintaining up-to-date content on the Web site, and customer service activities.
Membership Acquisitions & Retention/Renewal Program
Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members.
Member revenue dues goals average $2.0M.
Identify high-value sales territory, channels, and prospects to meet membership and revenue targets in collaboration with stakeholders.
Present, promote, and sell products/services/memberships to existing and prospective customers using solid sales techniques.
Responsible for Membership mailings, emails, e-newsletters, cold calling, and other communications (e.g., copying, editing, and production oversight; includes management of monthly mailing to new individual members)
Monitor automated renewal campaigns (i.e., 90 days, 60 days, 30 days, and 0 days), and analyze Litmus Reports with open clicks, A/B testing.
Oversees Member Onboarding and member surveys, analyzes data, and comes up with recommendations.
Responsible for Journal subscription renewal emails 1 & 2 to select monthly to yearly members
Partners with outside fulfillment centers with distributions of member kits.
Responsible for monthly reporting; member dashboard, and updating content on website.
Partners with Customer Service team on member inquires, renewals of membership.
Collaborates with the Chief in research, deepening member value and engagement.
Education And Experience
A bachelor’s degree is required, and design experience/coursework is required.
Minimum 5 years experience in graphic design, specifically in the area of magazine production, required.
Knowledge of four-color printing required.
Comprehensive understanding of best practices in traditional direct marketing, digital marketing, and prospect/lead generation
Skills And Abilities
Experience managing lists for email and direct mail marketing campaigns for membership sales.
Experience in prospect development & management, member acquisition & retention, and engagement with members.
Strong organizational skills and ability to work independently required.
Interest in science preferred.
Strong customer service orientation is required.
Excellent English writing and grammatical skills required.
Must perform consistently well under pressure and be able to juggle multiple tasks and deadlines at once.
Consistent and thorough attention to detail.
Ability to manage multiple high-stake initiatives using effective project management skills.
Ability to work in a fast-paced office environment with short deadlines, demonstrating a flexible approach.
Ability to travel approximately 5%.
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