Job Description

ROLE OVERVIEW

Fohr is looking for an experienced marketing leader to position their company for accelerated growth and to create a best in class marketing function. They need an innovative, fast-moving, creative yet data-driven leader to take their business to a new level, define and communicate their brand and offering, attract new customers, and grow revenue to a new customer base.

They’re looking for someone who can come in and confidently own the more quantitative and systems-based facets of their marketing function(s). A person who interprets their team's strengths in brand and story-telling as what it is: a strong foundation they can build upon.

IDEAL PROFILE

You have an equal passion for brand building and storytelling, as you do for analysis and performance marketing metrics. You are a strategic thinker with operational know-how and a hands-on mindset. You are collaborative and enjoy working in a driven team and hit ambitious

revenue goals.

PRIMARY ACCOUNTABILITIES

As their Marketing Director you will be responsible for:

• Craft breakthrough marketing strategies combining creative content and analytical optimisation for sustainable growth.
• Conduct market analysis to identify trends, customer insights, and new opportunities.
• Manage end-to-end campaign execution across, email, social, influencer engagement, etc.
• Continuously analyze marketing performance and optimize for maximum ROI.
• Foster a high-performing marketing team culture focused on testing and excellence.
• Ensure brand consistency across platforms while allowing customisation where required.
• Drive innovation by evaluating emerging social platforms and marketing technologies.
• Apply an experimentation mindset to campaigns to drive, test, learn, and optimize
• Iterate and optimize campaigns based on data and analysis of campaigns and tactics
• Partner closely with sales team to ensure strong marketing and sales alignment, identify gaps in key personas and contact information within strategic account
• Elevate brand awareness in partnership with Product and create brand building programs that deliver long-term impact on the company's growth

EXPERIENCE, KNOWLEDGE, SKILLS, & PERSONAL ATTRIBUTES

• Ability to think strategically with a track record of developing and implementing successful marketing strategies.
• Exceptional leadership skills to motivate and guide a high-performing team.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills to collaborate effectively across teams.
• Proven track record as a B2B marketing leader with success in driving revenue growth
• Industry experience in content creation, e-commerce, fashion, retail or advertising agency highly desirable
• An analytical thinker with the ability to make data-driven decisions
• Track record of building brands using a variety of different channels
• Creative thinker and prolific generator of marketing ideas with a propensity to measure all experiments

Candidate ideally also have experience with:

• Pardot & Salesforce
• B2B lead generation & marketing
• Email marketing
• Google Analytics
• Project management
• Sales enablement
• Paid Ads
• Paid and unpaid partnerships

PERKS & CULTURE

Fohr offers a competitive salary and benefits package including:

• Medical, Dental, Vision, Long and Short-term Disability
• 401K with matching
• Commuter and Flex Spending
• Flexible Vacation
• Pet friendly environment
• Upbeat, stylish studio space
• Summer Fridays and one week winter office closer
• Hybrid 3 days in office 2 days remote environment

Our culture is rooted in internal and external partnership, collaboration, and respect.

ABOUT US

Founded in 2013, Fohr is a high-growth influencer marketing company. Over the last ten years, we’ve built a self-serve platform that allows you to run the best influencer marketing campaigns in the industry. On the other side of the house, we have a team of the most innovative marketing minds around who are running fully managed campaigns for our clients, which include major brands like Sephora, Dick’s Sporting Goods, Kohl’s, and Unilever.

Our team of 90ish people is based in the Lower East Side of New York City. We love our work, we’re passionate about what we’re doing, and we aren’t afraid to try new things and have fun doing them. We hire people for the way their brains work, their drive, and their charisma. We also believe it’s time to reinvent the advertising industry, and the first step is a team that’s dedicated to the cause.

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