Job Description

About Probe

Probe is the new social platform for nightlife - think “Spotify + Bumble” for going out.

We help people find the best parties based on vibe, crowd, and personal preferences, bringing together vibrant communities, unique event discovery, and seamless social interactions.

We're building a tech-driven lifestyle brand that redefines nightlife - merging Gen-Z’s digital culture with modern luxury to create an entirely new social experience.

As Head of Brand & Creative Strategy (Founding Member) , you will blend creative direction, visual design, strategic marketing, and relationship-building to shape Probe’s identity. We’re seeking someone with an innovative mindset and business acumen - an individual who can define the brand voice, execute imaginative campaigns, and build our Gen-Z and luxury-oriented lifestyle community from the ground up.

Note on Compensation & Equity

As a founding member, you will receive a significant equity stake in Probe. While substantial cash compensation isn't immediately available at this early stage, we're actively preparing for a seed funding round in the coming months. We're looking for someone excited to build from scratch, sharing in both the short-term milestones and the long-term success and rewards of the company.

• Brand Vision & Strategy
• Define and execute a compelling brand vision that positions Probe as a distinctive lifestyle brand. Develop strategies to establish our cultural identity, aesthetic, and narrative across all platforms.

• Creative Direction & Design
• Oversee the development of visually impactful and cohesive designs for digital channels (social, web, campaigns) and experiential brand moments, ensuring a consistent look and feel that embodies Probe’s identity.

• Integrated Marketing Campaigns
• Conceptualize and manage high-impact campaigns - across social media, email, and other channels that authentically resonate with our target communities, driving user engagement and brand awareness.

• Social Media & Digital Content
• Own the creation, planning, and execution of standout social media and digital content. Identify innovative ways to engage audiences, tell meaningful brand stories, and cultivate an active community.

• Public Relations & Strategic Partnerships
• Develop and maintain key relationships with media outlets, influencers, creatives, and relevant partners. Spearhead PR initiatives that elevate Probe’s presence in nightlife, lifestyle, and entertainment circles.

• Event & Experience Coordination
• Plan, curate, and execute unique brand events and activations. Transform Probe’s vision into memorable, real-world experiences that grow our user base and build loyalty.

• Cross-Functional Leadership
• Collaborate with Product and Partnerships teams to ensure all creative and marketing initiatives align seamlessly with overall company objectives. Provide a clear, unifying direction that integrates brand strategy into every aspect of Probe’s offerings.

• Multi-Industry Creative Leadership : Proven experience leading creative projects in consumer tech, fashion, luxury, or event-focused sectors, especially where branding, storytelling, and cultural impact converge. For example, you’ve led campaigns generating 100K+ engagements or launched initiatives that drove significant brand awareness.

• Brand Aesthetics & Storytelling : Demonstrated ability to shape and refine a brand’s aesthetic vision and narrative, appealing to both aspirational and trend-savvy audiences.

• High-Impact Campaigns : A track record of launching and managing cross-platform marketing initiatives that drive user engagement, foster community, and build sustained brand loyalty - such as growing a social media following from 0 to 50K+ or increasing event attendance by 200%.

• Strategic Partnerships & Influencer Relations : Skilled at identifying and nurturing relationships with media outlets, influencers, and industry leaders, amplifying brand presence and cultural relevance.

• Community-Building & Events : Hands-on experience orchestrating large-scale events, lifestyle activations, or community-driven programs that deepen engagement and elevate the overall brand experience - such as executing events for 500+ attendees or building a loyal community around a brand.

• Shape the Vision
• As a founding team member, you have the unique opportunity to define and build a brand that seamlessly merges nightlife, culture, and technology. Your creative direction will be the blueprint for our aesthetic, storytelling, and market presence.

• High-Impact Environment
• Work alongside a passionate, entrepreneurial team that thrives on innovation and bold thinking. Every idea matters here, and you’ll see the immediate impact of your contributions as we rapidly grow our user base and brand footprint.

• Equity & Ownership
• Receive a substantial equity stake , ensuring your hard work directly translates into long-term rewards. As a partner in our success, you’ll help shape business milestones and share in the company’s upward trajectory.

• Professional Growth & Autonomy
• Enjoy the freedom to experiment, iterate, and lead major initiatives. You’ll be empowered to take creative risks, collaborate across functions, and develop new skill sets in a fast-paced, evolving landscape.

• Cultural Influence
• Be at the forefront of redefining how people connect, discover nightlife, and celebrate. Your insights will shape cultural touchpoints, from must-attend events to next-level digital experiences, making Probe a true leader in the lifestyle space.

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