Job Description

The Director of Sales and Marketing for BEA Americas will be responsible for driving strategic initiatives to increase market share through OEMs, distribution, and wholesale partners. This leadership role involves developing and executing comprehensive sales and marketing strategies that leverage our competitive advantages, address market opportunities, and align with industry trends. The Director will play a key role as a member of the senior management team within the BEA Americas Board of Directors, actively contributing to tactical decision-making and overseeing the organization's initiatives in the Americas region.

The successful candidate will lead and support a high-performing sales and marketing team, fostering a culture of collaboration, accountability, and continuous improvement. This role will also require cross-functional coordination with Engineering, Product Development, Operations, Finance, and Customer Service departments to ensure cohesive execution of strategies and alignment of product offerings with market demands.

As a strategic partner, the Director will focus on building strong relationships with OEMs, distributors, and wholesale partners, ensuring our products meet their needs and positioning our brand as a trusted leader in the industry. This role demands a data-driven approach to analyzing market dynamics and performance metrics, allowing for informed decision-making and agile responses to changing market conditions. Through visionary leadership and effective communication, the Director will play a pivotal role in shaping the future growth and success of the company.

Essential Duties and Responsibilities

• Strategic Leadership: Develop and implement sales and marketing strategies that align with the company’s goals and objectives.
• Team Management: Lead, mentor, and motivate the sales and marketing teams to achieve their performance targets.
• Market Analysis: Conduct thorough market research to identify trends, competitive landscape, and customer needs, translating insights into actionable strategies.
• Sales Oversight: Oversee the sales process, including prospecting, pipeline management, and closing high-value deals with key clients.
• Client Relations: Build and maintain strong relationships with key customers, ensuring their needs are met and exceeded.
• Brand Management: Oversee brand positioning, messaging, and marketing campaigns to enhance visibility and reputation in the industry.
• Budget Management: Develop and manage the sales budget to ensure efficient allocation of resources and maximum return on investment.
• Performance Metrics: Establish KPIs for sales and marketing effectiveness, regularly reporting on progress and adjustments needed to strategies.
• Collaboration: Work closely with R&D, production, and customer service teams to ensure alignment in product offerings and customer satisfaction.
• Travel Requirements: 30-40% (primarily domestic with some international travel)

Qualifications: To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and /or ability required.

• Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• Experience: Minimum of 7 years of experience in sales and marketing, with at least 5 years in a leadership role within the manufacturing sector, preferably related to sensors or electronic components.
• Channel Management: Strong understanding of selling through OEMs, distribution, and wholesale channels.
• Strategic Thinking: Proven ability to develop and implement effective sales strategies and marketing campaigns that drive market share growth.
• Team Leadership: Demonstrated experience in building and leading high-performing teams, with a focus on coaching, mentoring, and fostering a collaborative culture.
• Cross-Functional Collaboration: Strong track record of working cross-functionally with engineering, product development, and customer service teams to align strategies and objectives.
• Analytical Skills: Strong analytical and problem-solving skills, with a data-driven approach to decision-making and performance measurement.
• Communication Skills: Excellent verbal and written communication skills, with the ability to effectively convey complex concepts and engage diverse stakeholders.
• Negotiation Skills: Strong negotiation skills and the ability to manage relationships with key stakeholders, partners, and clients.
• Technical Proficiency: Proficient in using CRM software, marketing automation tools, and Microsoft Office Suite; familiarity with data analysis and reporting tools preferred.
• Flexibility and Adaptability: Ability to thrive in a fast-paced environment and adapt to changing market dynamics while maintaining focus on organizational goals.

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